Power Podcasting and Parenting Tips With Brad Zude
In this episode, we have an interview with Brad Zude about his growing empire in the parenting niche. Together with his wife Greta, they run Influencer Parenting. Brad shares some of his quick tips and hard-earned secrets to growing a healthy podcast and expand your business through the hub of podcasting. We cover some of the processes he uses to get things done, the little tweaks he puts in to make things special, and discuss the dedication it takes to make it in a digital world. He explains why you don’t have to be born with a passion, but emphasizes that when you see an opportunity, seize it. We discuss the role that podcasting plays in his entire business and the value it adds to his customers. We explore the differences he sees from customers that come to him from podcasting compared to other sources. Brad explains what makes podcasting special for him, and how to leverage this for everyone’s benefit. Personal stories like a friend’s recipe for blueberry pie come back to him as dedicated listeners demonstrate their zeal for what he adds to their lives. He explains the reasoning behind their two-host format and why he doesn’t see the need to constantly be interviewing guests to help his podcast grow.
Content IdeasBrad dives deep with me to talk about how he comes up with ideas for the show. He shares how he structures things so that the duo can keep producing new shows every week while keeping topics fresh and interesting. The different buckets he cycles through becoming important to fulfilling his content needs as the show progresses (don’t worry, he explains what that means). We cover the different elements that go into each part of the show and how he seamlessly integrates promotional jabs into his content to make sure the listener is aware that they have more content out there without sounding like a slimy salesman. We talk about perseverance, and why you can’t expect to be an overnight success. Brad champions the call to action and embracing imperfection. Incremental improvements are covered and he shares why he thinks working to get better is key to success. Consistency and why it’s important for your listeners got thrown in there as well. Finally, Brad adds a splash of flair by sharing some of his favorite episodes of his show. He teases a few anecdotes from his life that he loves to share, and explains the importance of getting your five-year-olds to do their own laundry.
In this episode, you’ll findToday, guest Brad Zude talks about his road to building a successful podcast in the parenting niche.
- 01:19 – It all started with normal people who saw a solution to a common problem.
- 04:09 – Why building an audience was an accident
- 08:34 – A podcast is a hub
- 09:15 – Advice for experienced podcasters
- 12:18 – How and why to endear people to you
- 13:27 – Structuring an episode to be fun and effective
- 16:20 – Why imperfect action trumps perfect inaction
- 17:31 – Push through the awkward to get to the new normal
- 20:30 – Finding creative ways to get everything done
- 22:37 – Record Once for Everything
A little background on Brad:Brad and his wife Greta are #1 best selling parenting authors and help thousands of families all over the world with baby sleep, toddler behavior, parenting, and marriage. They have 8 children of their own which they home school and live in Iowa. Their programs are focused on giving parents battle-tested advice and showing them the power of learning to parent using your influence instead of having to resort to nagging or yelling to get your little ones to do what is best for their health and your sanity.
Get in touch with Influencer ParentingWebsite Link: https://www.InfluencerParenting.com Facebook Link: https://www.facebook.com/ParentingWithTheZudes LinkedIn Link: https://www.linedin.com/bradzude
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