Cash in on Other People’s Podcasts – Interview with Tom Schwab
Join the Conversation with Tiffany & TomIn this episode of Next Up Nation, Tom Schwab talks about his passion for podcasting and how he accidentally turned that into a lucrative business. Tom discusses the ins and outs of using podcasting to grow your business. Tom makes a splash by breaking down how to get great results from being a guest on podcasts and explains why you should do it. He also brushes over his cardinal sins when it comes to podcasting and makes his case for adding value to the listener above all else.
Discovering by Accident the Secrets to Podcasting SuccessOver the course of over 1,200 podcast interviews, Tom has nailed down exactly how to get results for your business. Whether you are looking to sell a book, reach new customers, find new clients, or grow your own podcast, there is a specific strategy for you. Tom talks about the problem of obscurity in a world of abundance. He mentions the process of discovering what works and how to keep the right goal in mind when you are using an interview strategy.
Avoiding the cardinal sins of podcasting.Tom explains why you need to leave your ego at the door. Too many interviewees are there to try to sell their pitch. Tom tells us why this is the wrong mindset and sets us on the path towards adopting the right one.
Honoring the human elementTom is a firm believer in the philosophy that your goal as a guest is to add value above all else. Any selling you do has to come after you have provided as much value as you can.
In this episode, we discuss:[00:06:56] The tom explains the problem of obscurity that every business today faces. [00:08:53] Tom covers why you should ask the experts. hint: it’s not who you think [00:10:40] The advantage of being a guest to grow your business. [00:13:27] Approaching podcast interviews with a goal in mind. [00:19:00] Go in with a servant’s heart. [00:20:00] You pitch a baseball, you introduce a person. [00:25:33] Try before you buy. Interviews can let you get the swing of things and decide if podcasting is something you are interested in. [00:31:18] Think timely but timeless Listen up and enjoy today’s episode of the podcast on Apple Podcasts, Spotify, Overcast, Google Podcasts, or on your favorite podcast platform. Brought to you by OMH Agency.
Follow our HostTiffany Youngren is the founder and owner of OMH Agency. She has helped numerous business owners and entrepreneurs fuel their business growth – including building several successful businesses with her husband over the years.
Explore these ResourcesIn this episode, we mentioned the following resources:
How to Get More Amazing Guests on Your Show
As a busy podcast host, it can be difficult finding, screening, booking, and keeping up with all the follow up to take care of your guests. Get a Free Demo on how we do it all – plus get this Guest Attraction Resources guide with a handy list of websites and groups to post your guesting opportunities.