Josh Jurkovich talks to Zachary Lee, an entrepreneur and business owner who specializes in pre-marital couple counseling. Zachary has worked on bringing the company that he had founded with his father — LifeWorks — to a digital audience. He talks about the importance that his parents’ long and loving marriage has had for his upbringing and line of work. Gordon Lee, his father, is the founder of LifeWorks, an ordained pastor, and a certified mediator and licensed counselor. Zachary talks about how their platform pre-marital guidance grew out of their joint enthusiasm for marriage enrichment and providing counseling to couples experiencing discord. He mentioned how developing a relationship with pastors and churches has helped grow his business. Jurkovich talks to Zachary about his wide range of digital products, and the process of creating and marketing them. They discuss how LifeWorks and similar platforms are designed to facilitate the development of deep, intimate relations between couples who are struggling to do so on their own. For this reason, Zachary and his company have developed a Playbook of premarital questions and surveys, along with other helpful products. Josh provides Zachary with advice on using modern marketing practices to make sure that his products are more approachable to a wider audience. They discuss how the hardest part of any product-oriented business is creating and filling a specific niche like premarital counseling. Zachary and Josh talk about the two main things that Josh believes Zachary’s company should work on; their messaging and their front-end development. Jurkovich explains how approachable a landing page must be to facilitate sales, and how he believes that Zachary creates an immense amount of value with his online programs at low prices. Josh gives Zachary some guidance on the concept of value ladders and sales funnels; talking to him about ways to create a customer’s journey with a detailed product development strategy that keeps people interested. In the end, Zachary shares his experience regarding creativity, and the need to be consistent while working on creative endeavors. Also, he says that working with professionals in fields where your own skills are lacking is crucial. “This took me a long time to figure out,” he says. “Hire a coach if you need one.”