Today you’re in for a treat. Oliver Ton co-owns the Master Franchisor organization for Engel & Völkers in the state of Florida.

He not only reveals a fascinating look at some of the differences between real estate in the US and in Europe secrets, but also insights to what he sees as common threads among agents and offices.

Know Your Value

“If you look at the industry where it’s going to, everyone can have access to huge data… it’s all about local knowledge and you cannot replace that that easily with online information and that’s when the local expert comes into play”

Oliver Tonn, Co-Owner of Engel & Völkers Florida, the brands Master Franchisor for the state of Florida, located in Naples, FL. Oliver has been in the industry for over two decades, with various companies. He first joined Engel & Völkers in 1998 as an apprentice when the company only had 20 offices, most of which where in Germany then. He briefly owned a Subway franchise, in Hamburg, Germany with his twin brother. He has taught Franchise Management as an Assistant Professor at the University of Hamburg. And worked for DAHLER & COMPANY, a small residential real estate company in Germany and Mallorca. Twelve years ago, Oliver was offered the opportunity to relocate to the U.S.A. with Engel & Völkers. He and his partner Timo Khammash have since grown their business to more than thirty franchises in the state of Florida, and are part of a network of nearly nine-hundred shops globally.