Try to get maximum attention online without paying for it. It’s tough to do – and getting more difficult every day.

I am very excited to share a conversation I had with international speaker, Kirk Williams, of ZATO about pay per click marketing – both on Google and Social Media.

 Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010.

In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications.

He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.